Dear friends,
As you may know, I've been at the helm of IRPA AI for the past 4 years and in a leadership role here and at The Outsourcing Institute (now Digital Enterprise Institute) for more than fifteen; I am so very grateful for the great community and many relationships I’ve built over the years.
One of the parts of my work I’ve enjoyed the most is helping technology providers with figuring out their go-to-market strategy, positioning, messaging and the most effective sales & marketing programs.
In the past few years I have continued to see over and over, startups and large enterprises alike, struggle with determining the proper messaging, packaging, products, value proposition and sales strategies to scale their market share and revenue.
And I've seen it cost them:
- Significant missed opportunities with life-changing potential customers
- Partnerships that could have helped them scale and take the business to the next level
- Investors who didn’t buy into their pitch or pulled funding causing the business to be shuttered
For this reason, I have decided to set aside a chunk of time in my schedule each week in order to help executives or founders needing help with Go-to-Market, Marketing, Media & Messaging Strategy; Sales Process, Pipeline Management & Demand Gen; or CX, AI, Emerging Technology & The Future of Work.
As a coach, and leveraging the insights I’ve gleaned over the years from hundreds of campaigns and thousands of discussions with both buyers and sellers on our network, I can help you through these challenges.
Starting on July 1st, I will be offering both Health Checks for Marketing, Sales, Go-to-Market or Automation & AI Programs, as well as ongoing 1-on-1 coaching and Fractional Chief Marketing/Revenue Officer packages.
To sign up, click here to apply and schedule a brief chat so that I can better understand where you are looking to grow.
And if you know a friend or colleague who has talked recently about similar issues, please do me and them both a favor and forward them this. I would love to hear more about their goals too.
Stop guessing and start scaling!
Sincerely,
Originally posted on 2024-06-26 in the IRPA AI Network — Announcements & Updates